50 Ways To Better Business: #46: Peer Pressure

Often times, the only reason others want you to fit in is that once you do they can ignore you and go about their business.  Don’t conform.  Be you, because that’s the only person you can be.

The exact same applies to your organization. However, it is not called "peer pressure" when your company does it.  It is called " riding the wave" or " jumping on the bandwagon" and both mean the exact same thing: you are arriving late to the party. Trust me on this one, when people see you constantly arriving late to the party you quickly become known as a follower.

Whether in business or personal life being known as a follower is not a good thing.  Being a follower because you want to fit in with the crowd is definitely not a good thing.

Remember, the organizer of the crowd is only looking for numbers.  They build their credibility on the size of the crowd. The bigger the crowd, the greater chance of an even bigger crowd next time (and there will be a next time). That's why when someone wants you to fit in whether in a personal or professional setting, you definitely have to weigh the options and determine if following the crowd is better for your business or for you, personally,  than it is for the organizer of that crowd.

As a business owner, it behooves you to take a proactive look at things, to see what is just over the horizon that way when the time comes you become the crowd organizer, you create a buzz, and you must definitely reap your rewards.

Don't let others organize the crowd that should have been yours, steal the buzz that most certainly was destined for you, and don't give away your rightful rewards.

Look for ways to stand out, stand above, and go beyond. Really, you can become the crowd organizer! You got this far after all.


Until Next Time,
Dave Guerra
Rio Records Service, Inc.